Twitter Won't Do: Why Presidential Announcements Must Be SpeechesChuck Todd explains how a true campaign announcement organizes and propels a campaign.0 seconds of 1 minute, 58 secondsVolume 0%Press shift question mark to access a list of keyboard shortcutsKeyboard ShortcutsEnabledDisabledPlay/PauseSPACEIncrease Volume↑Decrease Volume↓Seek Forward→Seek Backward←Captions On/OffcFullscreen/Exit FullscreenfMute/UnmutemDecrease Caption Size-Increase Caption Size+ or =Seek %0-9 Auto144p (290 kbps)720p (4766 kbps)720p (3248 kbps)540p (2169 kbps)360p (1304 kbps)270p (832 kbps)216p (558 kbps)144p (290 kbps) Live00:0001:5701:58 Twitter Won't Do: Why Presidential Announcements Must Be Speeches01:58Get more newsLiveonSavewith a NBCUniversal ProfileCreate your free profile or log in to save this articleApril 3, 2015, 6:07 PM UTC / Source: NBC NewsBy Matt Rivera and Chuck ToddMatt RiveraEditorial Director, Content Strategy, Meet the PressChuck ToddChuck Todd is NBC News' chief political analyst and the former moderator of "Meet The Press."